HOTEL & RESORT CONSULTING AND STRATEGIC ADVICE

Effective consulting unlocks the potentials of your property

Our hotel consulting and strategic advice focus on creating high-performing hotels and resorts that offer high-quality hospitality experiences and services, leveraging those with the unique character of your property.

One of the principal tasks of CHROME as a hotel management company involves professional consulting and strategic advice to investors or individuals interested in entering the hospitality industry, as well as helping hotels or resorts which are already operating.

Our international and experienced team of hotel consulting experts covers a wide range of areas, including supervision, development, and long-term improvement of hotel and resort performance, turning around underperforming assets with high potential, and resuscitation of non-performing assets.

Whether you’re opening a hotel or resort or looking to increase your profit and enhance your services, CHROME can be your key partner in achieving sound financial results and returns with your hotel investment.

We have a proven track record in the following areas of hotel consulting:

  • Renegotiating a hotel management agreement by converting it into a franchise agreement, to the benefit of all stakeholders included
  • Custom revenue management, with short-term and long-term financial planning based on a feasibility study
  • Market research, positioning, and branding, including affiliation with strategic brands and partners
  • Performance analysis and creating advice and recommendations with regular reviews of their implementation and achievement of agreed targets
  • Renovations, refurbishments, and reconstructions
  • Capital expenditure strategies & budgeting
  • Repairs, maintenance, and property improvement programs
  • Adhering to partner agreements, including management and franchise agreements and relationships with partners, banks, and other stakeholders
  • Owner representation
  • Structuring and negotiating conditions for project financing, including equity and financial institutions, due diligence analysis, planning and managing the restructuring processes
  • Development of Standard Operating Procedures (SOP)
  • Concept development and design
  • Creating Business plans

THE BENEFITS OF AN EXTERNAL HOTEL CONSULTING COMPANY


Hiring an experienced hotel consulting company is an excellent investment to obtain the desired results for your business.

Our hospitality specialists, with their extensive experience and established local and international business connections, will be by your side each day.

We will free you from the burden of many deadlines and unnecessary workload, enabling you to take advantage of any opportunities, optimize your resources, improve revenue management, and build on your strengths.

We go the extra mile in our comprehensive frames and scope, project implementation,  training procedures, and continuing support.

HOTEL CONSULTING THROUGHOUT HOTEL LIFECYCLE


Our continuing support covers every single step on your journey towards an efficient and highly profitable business operation, depending on your hotel or resort life-cycle phase.

1. New hotels and resorts. The benefits of hotel consulting for new hotels and resorts include market and competition research, design and development of a concept, budgeting, forecasting, feasibility study, project management, standard operations procedures (SOPs) development, and hotel opening management.

2. Existing hotels and resorts. Hotel consulting benefits for existing hotels and resorts include benchmarking, financial audit and business review, short-term and long-term budgeting, hotel asset management, turnaround management, strategic advice, revenue management, sales and marketing strategies, accounting, business process outsourcing (BPO), lease negotiating and more.

3. Hotel and resort acquisition. Companies looking to make a hotel or resort acquisition can benefit from the following hotel consulting services: due diligence, valuation, and transaction support.

HOTEL REVENUE MANAGEMENT CONSULTING


CHROME will optimize your hotel’s or resort’s revenue results by unlocking its hidden revenue potential. We have developed a proven set of in-house best practices that enable us to produce customized strategies for any type of hotel or resort. 

Our revenue management specialists will operate as a part of your team, working side by side with your executive management. We will uptake the responsibilities and duties of revenue management and business development. We will develop a customized revenue management strategy by looking beyond the top-line revenue, incorporating the cost of distribution, monitoring both the RevPar and GopPar results, and optimizing your gross operating profit (GOP).

To make sure you are fully in the loop, we insist on comprehensive reporting by providing daily, weekly and monthly reports and specialized updates.

In short, our hospitality experts handle all the revenue management tasks on behalf of your hotel business on a day-to-day basis. 

HOTEL OPERATOR


As a hotel management company CHROME is an expert at hotel operations, providing outsourced hotel operation management for hotels and resorts. CHROME will take the responsibility for management strategies and daily operations of your hotel or resort, turning your hospitality property into a high-performing asset. Our experienced team of hospitality experts will manage and operate the hotel or resort on your behalf, ensuring it is properly staffed, provides high-quality service, and delivers profits. As your hotel operator, we can cater to the need of your hotel business, providing services regarding revenue management, sales & marketing support, staff training,  IT systems, improved purchasing power, rooms distribution network, brand awareness, and more. Beyond the purely financial motivation, the added benefit of having our hotel operating specialist expert in your company is optimizing the quality of your hotel operations and the overall guest experience. The benefits of hiring our expert hotel operations team are:

  • Improved quality of your services and product
  • Competitive advantage
  • Operational expertise and best practices that would be too difficult or time-consuming to develop in-house
  • Access to a larger talent pool and a sustainable source of skills that add value to your business
  • Enhanced capacity for innovation to supplement limited in-house capacity for innovation
  • Reduced time to market, acceleration of the development
  • Reduction and control of operating costs
  • Performance of activities otherwise difficult to control or manage
  • Free human resources for your core business
  • Sharing the risks and liabilities with a partner
REACH OUT TO US

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

CHROME Management Ltd.
  • Orešići 9, 10040 Zagreb, Croatia

  • zdenko@chrome.hr

CHROME Management Ltd. Orešići 9, Zagreb, Croatia
OIB/VAT ID: HR19290440355
MBS: 080725848
Registered at Commercial Court in Zagreb  Zg/Tt-10/3345-1
Share capital:201,000.00 HRK, paid in full
Board member: Zdenko Leko
IBAN: HR5724880011100139074, BKS Bank AG