A company that provides hotel management and consulting services to the hospitality industry
CHROME (Croatian Hotel & Resort Operations and Management Experts) Management d.o.o. is a Croatian company providing hotel management and consulting services to the hospitality industry. Our core team has been working in Croatia for many years, and came together in 2018 to formally found CHROME in 2018, and give the company a base of individuals who have a broad range of experience in the hotel and resort industry both internationally and domestically, combined with extensive experience in investment appraisal, development and operations.
Our team boasts more than 100 years of combined experience in hospitality and has a diverse range of expertise in pre-opening, redevelopment, performance improvement and market repositioning of hotels and resorts, including creation of concept briefs, obtaining permits and management of renovation and upgrade projects.
CHROME started with a strong portfolio of successful operations, particularly in the field of turning around the performance of hotel and resort capacities which were not performing to their full potential, bringing operational and strategic improvements, in terms of service quality, guest experience and satisfaction, as well as revenue, profitability and cash flow improvements to the benefit of the Owner’s and other project stakeholders.
More than 100 years of combined experience
Our promise is to strategically determine the best path forward and support the best possible returns on your investment.
Hotel properties and their potential value is our key focus. We can work with you to protect your interests and assist in the optimisation of the profitability generated by your assets. Our promise is to strategically determine the best path forward and support the best possible returns on your investment.
Our services start with an in-depth analysis conducted by our experienced hotel industry experts.
Out management and consulting services are aimed at:
• Property Owners
• Asset Managers
• Fund Managers
• Greenfield project developers
We shall analyse all areas of your operation/business, from market positioning to profit maximisation through operational segmentation and ownership. Specialised focus areas for crafting our management plan are:
• Strategic and business planning
• Market positioning
• Facilities and amenities / Operational departments
• Development opportunities / Capital investment projects
• Property valuations / Feasibility Studies
• Asset Management / Asset Appreciation
Taking into consideration the market demands of today, and the various requirements of owners and/or investors, CHROME can offer several models of co-operation with you.
CHROME works with leading hotel brands and marketing, sales and distribution platforms.
CHROME has achieved success in optimising the operational organisation of hotels and resorts, with the aim of maintaining the highest standards of guest satisfaction and overall experience whilst simultaneously maximising revenues and profitability, with special attention paid to the following.
Our complete sales team, headed by Perica Andrić, shall ensure the following for you:
• Dynamic management of revenues and returns as well as overall revenue growth
• Creative sales and distribution platforms
• Opening channels for seasonality extension
Our complete operations and technical team, led by Zdenko Leko, Nikola Tokić and Pierre Vacher, shall ensure the following for you:
• Exceptional services levels and standards
• Planning and managing effort for (re)positioning of your property, management of the performance turnaround processes
• Tight operational procedures and financial controls
• Sourcing, selection, development and training of executive level managers within the operation
• Creative, informative and timely reporting
Supervision, development and long-term improvement of hotel and resort performance, turning around underperforming assets with high potential, and resuscitation of non-performing assets are challenges for which CHROME can be your key partner. We have a proven track record in the following areas:
• Short-term and long-term financial planning
• Market positioning, including affiliation with strategic brands and partners
• Performance analysis and creating advice and recommendations with regular reviews of their implementation and achievement of agreed targets
• Renovations, refurbishments and reconstructions
• Repairs, maintenance and property improvement programmes
• Adhering to partner agreements, including management and franchise agreements and relationships with partners, banks and other stakeholders
• Owner representation
• Structuring and negotiating conditions for project financing (equity / financial institution), due diligence analysis, planning and manging restructuring processes
FEASIBILITY STUDIES, DUE DILIGENCE ANALYSES
CHROME can offer to investors, owners and trustees evaluations of a project’s feasibility and can advise stakeholders of the optimal exit strategies. CHROME’s experience covers:
• Market research
• Dud diligence analyses and product definition
• Competitor benchmarking
• Unobtrusive solutions for on-resort real-estate sales, including full and partial ownership models
• Business planning
• Brand selection
• Negotiation / Renegotiation of Management, Franchise and similar agreements
• Defining optimal equity / financing structures
• Conformity to applicable tax and other legislation
DESIGN BRIEFS AND PRE-OPENING PLANS
CHROME has a broad range of experience with design briefs, designing and planning pre-openings, including:
• Step by step pre-opening plans
• Checkpoints and budgeting
• Pre-opening sales and marketing strategies, including pricing policies and distribution
• Selection of brands / partners
• Technical design reviews for plant and operational facilities
• Purchasing setup
• Supply chain management
• Business and Management reporting, including selection of Property Management Systems, conformity with Uniform System of Accounts, local and regulatory reporting
• Definition and supervision of training plans to support implementation of Standard Operations Procedures (SOP’s), to ensure quality levels, guest satisfaction, including adherence to brand standards and recommendations
• Sourcing, selection and training of executive level hotel and resort management
We started with a strong portfolio of successful operations
REACH OUT TO US
We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.
CHROME Management Ltd.
CHROME Management Ltd. Orešići 9, Zagreb, Croatia
Registered at Commercial Court in Zagreb Zg/Tt-10/3345-1
Fund capital 101.000,00kn, paid in full
Board member: Zdenko Leko
IBAN:HR4924840081107648675 at RBA Bank