Taking into consideration the market demands of today, and the various requirements of owners and/or investors, CHROME can offer several models of co-operation with you.

HOTEL MANAGEMENT

CHROME works with leading hotel brands and marketing, sales and distribution platforms.
CHROME has achieved success in optimising the operational organisation of hotels and resorts, with the aim of maintaining the highest standards of guest satisfaction and overall experience whilst simultaneously maximising revenues and profitability, with special attention paid to the following.
Our complete sales team, headed by Perica Andrić, shall ensure the following for you:
• Dynamic management of revenues and returns as well as overall revenue growth
• Creative sales and distribution platforms
• Opening channels for seasonality extension

Our complete operations and technical team, led by Zdenko Leko, Nikola Tokić and Pierre Vacher, shall ensure the following for you:
• Exceptional services levels and standards
• Planning and managing effort for (re)positioning of your property, management of the performance turnaround processes
• Tight operational procedures and financial controls
• Sourcing, selection, development and training of executive level managers within the operation
• Creative, informative and timely reporting

CONSULTING

Supervision, development and long-term improvement of hotel and resort performance, turning around underperforming assets with high potential, and resuscitation of non-performing assets are challenges for which CHROME can be your key partner. We have a proven track record in the following areas:

• Short-term and long-term financial planning
• Market positioning, including affiliation with strategic brands and partners
• Performance analysis and creating advice and recommendations with regular reviews of their implementation and achievement of agreed targets
• Renovations, refurbishments and reconstructions
• Repairs, maintenance and property improvement programmes
• Adhering to partner agreements, including management and franchise agreements and relationships with partners, banks and other stakeholders
• Owner representation
• Structuring and negotiating conditions for project financing (equity / financial institution), due diligence analysis, planning and manging restructuring processes

FEASIBILITY STUDIES, DUE DILIGENCE ANALYSES

CHROME can offer to investors, owners and trustees evaluations of a project’s feasibility and can advise stakeholders of the optimal exit strategies. CHROME’s experience covers:

• Market research
• Dud diligence analyses and product definition
• Competitor benchmarking
• Unobtrusive solutions for on-resort real-estate sales, including full and partial ownership models
• Business planning
• Brand selection
• Negotiation / Renegotiation of Management, Franchise and similar agreements
• Defining optimal equity / financing structures
• Conformity to applicable tax and other legislation

DESIGN BRIEFS AND PRE-OPENING PLANS

CHROME has a broad range of experience with design briefs, designing and planning pre-openings, including:

• Step by step pre-opening plans
• Checkpoints and budgeting
• Pre-opening sales and marketing strategies, including pricing policies and distribution
• Selection of brands / partners
• Technical design reviews for plant and operational facilities
• Purchasing setup
• Supply chain management
• Business and Management reporting, including selection of Property Management Systems, conformity with Uniform System of Accounts, local and regulatory reporting
• Definition and supervision of training plans to support implementation of Standard Operations Procedures (SOP’s), to ensure quality levels, guest satisfaction, including adherence to brand standards and recommendations
• Sourcing, selection and training of executive level hotel and resort management