ABOUT CHROME

ABOUT CHROME


A company that provides hotel management and consulting services to the hospitality industry

CHROME (Croatian Hotel & Resort Operations and Management Experts) Management d.o.o. is a Croatian company providing hotel management and consulting services to the hospitality industry.  Our core team has been working in Croatia for many years, and came together in 2018 to formally found CHROME in 2018, and give the company a base of individuals who have a broad range of experience in the hotel and resort industry both internationally and domestically, combined with extensive experience in investment appraisal, development and operations.

Our team boasts more than 100 years of combined experience in hospitality and has a diverse range of expertise in pre-opening, redevelopment, performance improvement and market repositioning of hotels and resorts, including creation of concept briefs, obtaining permits and management of renovation and upgrade projects.

CHROME started with a strong portfolio of successful operations, particularly in the field of turning around the performance of hotel and resort capacities which were not performing to their full potential, bringing operational and strategic improvements, in terms of service quality, guest experience and satisfaction, as well as revenue, profitability and cash flow improvements to the benefit of the Owner’s and other project stakeholders.

OUR SERVCES

OUR TEAM

OUR TEAM


More than 100 years of combined experience
Zdenko Leko
Zdenko Leko

Senior Advisor for Corporate Governance and Planning

Zdenko has 22 years of hospitality experience in Croatia. After returning to Croatia from South Africa and Australia, where he spent 9 years working for Mars Inc. (Master Foods) in various management positions ranging from IT, finance and sales, he joined HUP-Zagreb. During his time at HUP he was involved in managing projects which saw the company’s asset portfolio double, and transform from being solely a city hotel based operator to also include coastal resorts near Dubrovnik. For the past 12 years he has been working on tourism projects in Dubrovnik, Istria, Central Dalmatia and Zagreb.

Pierre Vacher
Pierre Vacher

Senior Advisor for Operations Management

Pierre has extensive hospitality operations experience, having managed many of the world’s finest and most sought after hotel and resort assets, including Grosvenor House in London, La Mamounia in Marrakech, Sandy Lane Resort in Barbados, Frégate Island Private Resort in the Seychelles and The Diplomat in Bahrain. During his career, Pierre has managed destination resorts and properties affiliated to the world’s leading brands. He has an exceptional eye for standards and service delivery. Three of the hotels managed by Pierre were “Leading Hotels of the World” the world’s leading hotel network. Pierre has served on hotel company Boards in the UK, Switzerland, Jamaica and the Seychelles.

Perica Andrić
Perica Andrić

Senior Advisor for Sales and Marketing

Perica has 20 years of experience in the hotel and tourism industry. He has spent the majority of his career in luxury hotels in the Dubrovnik area and an international tourist agency, and has led sales and marketing teams in properties which were part of domestic or international chains and brands. His career has been marked by tremendous success and continued growth through revenue management, business optimisation, expanding distribution channels, creating sustainable long-term sales and marketing strategies.

Nikola Tokić
Nikola Tokić

Senior Advisor for Engineering, Maintenance and Development

Nikola has 15 years of experience in the hotel industry, having spent 5 years as a nautical engineer. He has spent his hotel career in luxury Dubrovnik hotels as Chief Engineer, and as Corporate Director of Engineering and Development in an international group. Nikola has led numerous pre-openings and also several (re)development projects. He is a certified Health & Safety and Environmental Protection officer as well as a certified HACCP implementation team member.

OUR SERVICES

OUR SERVICES


Our promise is to strategically determine the best path forward and support the best possible returns on your investment.

Hotel properties and their potential value is our key focus.  We can work with you to protect your interests and assist in the optimisation of the profitability generated by your assets.  Our promise is to strategically determine the best path forward and support the best possible returns on your investment.
Our services start with an in-depth analysis conducted by our experienced hotel industry experts.

Out management and consulting services are aimed at:
• Property Owners
• Investors
• Bankers
• Asset Managers
• Fund Managers
• Greenfield project developers

We shall analyse all areas of your operation/business, from market positioning to profit maximisation through operational segmentation and ownership.   Specialised focus areas for crafting our management plan are:
• Strategic and business planning
• Market positioning
• Branding
• Facilities and amenities / Operational departments
• Development opportunities / Capital investment projects
• Property valuations / Feasibility Studies
• Asset Management / Asset Appreciation

CO-OPERATION MODELS

CO-OPERATION MODELS


Taking into consideration the market demands of today, and the various requirements of owners and/or investors, CHROME can offer several models of co-operation with you.
HOTEL MANAGEMENT

CHROME works with leading hotel brands and marketing, sales and distribution platforms.
CHROME has achieved success in optimising the operational organisation of hotels and resorts, with the aim of maintaining the highest standards of guest satisfaction and overall experience whilst simultaneously maximising revenues and profitability, with special attention paid to the following.
Our complete sales team, headed by Perica Andrić, shall ensure the following for you:
• Dynamic management of revenues and returns as well as overall revenue growth
• Creative sales and distribution platforms
• Opening channels for seasonality extension

Our complete operations and technical team, led by Zdenko Leko, Nikola Tokić and Pierre Vacher, shall ensure the following for you:
• Exceptional services levels and standards
• Planning and managing effort for (re)positioning of your property, management of the performance turnaround processes
• Tight operational procedures and financial controls
• Sourcing, selection, development and training of executive level managers within the operation
• Creative, informative and timely reporting

CONSULTING

Supervision, development and long-term improvement of hotel and resort performance, turning around underperforming assets with high potential, and resuscitation of non-performing assets are challenges for which CHROME can be your key partner. We have a proven track record in the following areas:

• Short-term and long-term financial planning
• Market positioning, including affiliation with strategic brands and partners
• Performance analysis and creating advice and recommendations with regular reviews of their implementation and achievement of agreed targets
• Renovations, refurbishments and reconstructions
• Repairs, maintenance and property improvement programmes
• Adhering to partner agreements, including management and franchise agreements and relationships with partners, banks and other stakeholders
• Owner representation
• Structuring and negotiating conditions for project financing (equity / financial institution), due diligence analysis, planning and manging restructuring processes

FEASIBILITY STUDIES, DUE DILIGENCE ANALYSES

CHROME can offer to investors, owners and trustees evaluations of a project’s feasibility and can advise stakeholders of the optimal exit strategies. CHROME’s experience covers:

• Market research
• Dud diligence analyses and product definition
• Competitor benchmarking
• Unobtrusive solutions for on-resort real-estate sales, including full and partial ownership models
• Business planning
• Brand selection
• Negotiation / Renegotiation of Management, Franchise and similar agreements
• Defining optimal equity / financing structures
• Conformity to applicable tax and other legislation

DESIGN BRIEFS AND PRE-OPENING PLANS

CHROME has a broad range of experience with design briefs, designing and planning pre-openings, including:

• Step by step pre-opening plans
• Checkpoints and budgeting
• Pre-opening sales and marketing strategies, including pricing policies and distribution
• Selection of brands / partners
• Technical design reviews for plant and operational facilities
• Purchasing setup
• Supply chain management
• Business and Management reporting, including selection of Property Management Systems, conformity with Uniform System of Accounts, local and regulatory reporting
• Definition and supervision of training plans to support implementation of Standard Operations Procedures (SOP’s), to ensure quality levels, guest satisfaction, including adherence to brand standards and recommendations
• Sourcing, selection and training of executive level hotel and resort management

CONTACT US

OUR PORTFOLIO

OUR PORTFOLIO


We started with a strong portfolio of successful operations
Sun Gardens Resort Dubrovnik

SUN GARDENS DUBROVNIK

Sun Gardens Dubrovnik is an all-encompassing luxury tourist complex situated in Orašac, only 11 kilometres from the Pearl of the Adriatic and world renowned jewel – Dubrovnik.

The 5* resort boasts a wealth of facilities, including a 201-key hotel, 207 luxury residences, ballroom for 900 guests, an awarded Spa & Wellness centre, Sports Centre, a range of bars and restaurants (14 altogether), 3 outdoor and 1 indoor swimming pool, beach, supermarket and range of other retail outlets.

CHROME Management, through its core team has been involved in the project since prior to its opening 10 years ago, and have played an integral role in the success of this project.

Hotel Šipan

HOTEL ŠIPAN

The 3* hotel with 75 keys is situated in the idyllic Šipanska Luka (bay), where guests awaken to the sound of crickets, the scents of blossoming rosemary and the murmur of gentle waves, and see each day out with uniquely spectacular sunsets turning the sky into a fiery red hue.

CHROME Management, through its core team members has been involved in the property since the last renovation in 2012, and has played an integral role in the re-opening and repositioning of the hotel, through which excellent results and profitability have been attained in the very difficult conditions imposed by island operations.

REACH OUT TO US

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

CHROME Management Ltd.
  • Orešići 9, 10040 Zagreb, Croatia

  • zdenko@chrome.hr

CHROME Management Ltd. Orešići 9, Zagreb, Croatia
OIB/VATID: HR19290440355
MBS: 080725848
Registered at Commercial Court in Zagreb  Zg/Tt-10/3345-1
Fund capital 101.000,00kn, paid in full
Board member: Zdenko Leko
IBAN:HR4924840081107648675 at RBA Bank