HOTEL & RESORT ASSET MANAGEMENT

All-round asset management for high-performing hotels and resorts

OUTSTANDING, ALL-ROUND HOTEL ASSET MANAGEMENT


At CHROME we tend to all the operational and sales aspects of hotels and resorts, providing all-encompassing hotel asset management. Our overarching goal is to increase your hospitality property cash flow and value. The focus is on enhancing the hotel’s or resort’s asset value and maximizing its performance. To this aim, we optimize all the operational processes for greater efficiency, driving the implementation of effective strategies and best management practices. By leveraging the unique character of the resort, or that of an independent, boutique, or lifestyle hotel, we create unique guest experiences, increasing guest satisfaction and the hotel’s or resort’s international reputation. Applying customized, creative strategies and best practices, we turn around hotels and resorts, repositioning them to become local market leaders. First-class hotel asset management offered by CHROME includes the following:

  • Creative Sales, distributing, and marketing platforms
  • Dynamic management of revenues and returns as well as overall revenue growth
  • Tight operational, finance, and cost control
  • Planning and managing effort for (re)positioning of your property, management of the performance turnaround processes
  • Key Performance Indicators (KPI) Analysis & Benchmarking
  • Gross Operating Profit (GOP) and Earnings Before taxes, Depreciation, and Amortization (EBITDA) Analysis
  • Cash Ratios, Debt Positions
  • Capital expenditures (CAPEX) Requirements & Investments
  • Vendor Analysis & Procurement
  • Annual Budgeting
  • Lease negotiations
  • Concept Development
  • Branding & Positioning
  • Rooms and F&B Operations
  • Human resource management: sourcing, selection, development, and training of executive-level managers within the operation
  • Timely reporting

HOTEL & RESORT MANAGEMENT EXPERTS IN YOUR CORNER


Navigating the 21st century fast-paced, demanding hospitality industry and global challenges requires strong team expertise.

Our international team of super professionals will help bring your hotel or resort to its full potential. We are experts in implementing operational and strategic improvements in terms of service quality, guest experience, and satisfaction. Turning around the performance of your hotel or resort, we will strengthen your revenue, profitability, and cash flow.

CHROME works with the leading hotel brands and the best marketing, sales, and distribution platforms. Our diversified range of expertise includes pre-opening, redevelopment, performance improvement, market repositioning, and channeling all the investments.

From extensive experience in investment appraisal, development, and operations to obtaining permits and management of renovation and upgrading the projects, CHROME experts are in your corner.

Our hotel management services cover a wide range of affiliated domains. These include accounting, administration, finance, information systems, human resource management, public relations, strategy, marketing, revenue management, sales, change management, leadership, gastronomy, and more. 

Our clients benefit from quickly established and stronger relationships with local business boards or municipalities that we at CHROME are in touch with as well as from our regional and international contacts and liaisons.

CHROME has achieved success in optimizing the operational organization of a number of hotels and resorts. Our aim is to maintain the highest standards of guest satisfaction and overall experience, whilst simultaneously maximizing revenues and profitability.

ACTIVATE UNTAPPED POTENTIALS, SET YOUR HOTEL OR RESORT FOR LONG TERM SUCCESS


Volatility in the travel market, financial downturns, and post-pandemic challenges are making hotel management imperative and more crucial than ever before. As your hotel management company, CHROME will mitigate all the related risks, simultaneously increasing your property profits and its value.

No hotel or resort is the same, and there are many aspects and variables to consider when tackling the intricacies of the global hospitality industry.

Your hotel or resort is both a business and an asset. We regard it as a resource that generates returns in multiple ways. The income here doesn’t arise merely from providing hospitality services to its consumers. For instance, we are able to generate income streams from parts of the property that are often overlooked, as hotel management means managing the global and local strategy of the hotel, optimizing all its revenues.

Our expert hotel management focuses on the growth of the hotel portfolio in a qualitative manner. There is no buy-and-sell mentality. We guard and improve your service quality and products, all the while enlarging your return on investment.

Merging expertise from hotel management, revenue management, and marketing greatly improves the growth opportunities without sacrificing the quality of services. CHROME’S all-inclusive tools and strategies will set your hotel business up for a long-time success.

Much of the untapped potential within hotels and resorts stems from the lack of resources. Lots of times, many hoteliers don’t have the required advanced knowledge and expertise in the field of hotel management simply because they didn’t have enough opportunities to develop their skills outside on-the-job learning.

By outsourcing hotel management, you will unlock all the potentials of your hotel or resort, retaining the high quality of service without compromising ROI.

Underneath the surface, many hospitality industry challenges represent opportunities, enabling hotel and resort owners to move ahead of the competition and into the wider hospitality market.

CHROME can unleash all these opportunities for you.

REACH OUT TO US

We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

CHROME Management Ltd.
  • Orešići 9, 10040 Zagreb, Croatia

  • zdenko@chrome.hr

CHROME Management Ltd. Orešići 9, Zagreb, Croatia
OIB/VAT ID: HR19290440355
MBS: 080725848
Registered at Commercial Court in Zagreb  Zg/Tt-10/3345-1
Share capital:201,000.00 HRK, paid in full
Board member: Zdenko Leko
IBAN: HR5724880011100139074, BKS Bank AG