Hotel pre-opening is and art in itself

Building up to the launch of your new hotel or resort is an exciting time.

However, pre-opening is also a time when careful consideration and organization are crucial. Choosing CHROME as your outsourced hotel manager that will tackle all the hotel pre-opening challenges will give you the strategic advantage during all the pre-opening phases, from planning to project management.


We will take all the hotel pre-opening troubles out for your hand, setting up the operations and strategies for your new hotel.

CHROME hotel management experts will develop a customized and creative strategic hotel opening plan. We will arm you with a proven and creative methodology for positioning your new hotel or resort, along with innovative concepts that yield solid results with a very positive return on investment. Our hands-on approach will uncover the hidden revenue potential of your hotel or resort, driving both top-line revenue and bottom-line profit.

Expert pre-opening services, procedures, and tools create a clear road map for your success. Too many fine and creative hospitality startups and great business ideas fail, because of inadequate planning and experience. With top-notch hotel management, your hotel or resort will be a success.

CHROME will mitigate all the risks related to pre-opening and set your hotel or resort for a long-time success. With cost-effective implementations and best practices developed over years of experience, your successful hospitality business is guaranteed.


Depending on the particular features of your hotel or resort, our pre-opening services may include anything of the below-listed methods, tools, and strategies.

The executive summary equips you with a clear mission and objectives. Company analysis details your unique selling points. Competitive SWOT analysis reveals your strengths, weaknesses, occupancy rates, and market share of local competition and/or global concept competitors, providing a realistic perspective regarding your market position. The strategic plan includes pre-opening sales, marketing strategies, pricing policies, distribution, and revenue management. Encompassing a customer analysis breaking down your target market, a strategic plan is an ace in the arsenal of our pre-opening services. A sound financial plan, based on key performance indicators (KPIs) lays out your checkpoints and budgeting, including the start-up costs, the ongoing business costs, operational expenses, and revenue projections. Technical design reviews give you access to our exceptional regional expertise, contacts, and connections that will assist you with all the technical and regulators issues. The selection of suppliers helps you choose quality brands and partners. Our sourcing, selection, and training of executive-level hotel and resort managers enable you to form a great team, unique and capable of running a great hotel or resort.  The operations plan supports implementing the standard operations procedures (SOPs), including manuals and service standards to ensure quality levels and guest satisfaction. Setting a pre-opening timeline increases the likelihood of success and mitigates the risks until the moment of soft opening. And, last but not least, timely and detailed reporting ensures you meet all the demanding pre-opening deadlines.


We love to listen and we are eagerly waiting to talk to you regarding your project. Get in touch with us if you have any queries and we will get back to you as soon as possible.

CHROME Management Ltd.
  • Orešići 9, 10040 Zagreb, Croatia


CHROME Management Ltd. Orešići 9, Zagreb, Croatia
OIB/VAT ID: HR19290440355
MBS: 080725848
Registered at Commercial Court in Zagreb  Zg/Tt-10/3345-1
Share capital:201,000.00 HRK, paid in full
Board member: Zdenko Leko
IBAN: HR5724880011100139074, BKS Bank AG